Boy, there are a lot of wiggly words in that headline. Such are the times we live in. The Twitter account @BPGlobalPR has well over 100,000 followers. It’s not really from BP, it’s a series of jokes from the point of view of a fake PR person trying to spin the oil spill into a positive. BP has even tried to shut it down. No dice.

Now the author of the feed has come forward, though still under a pseudonym, to talk about why he’s doing it.

If you think the point of this story is to beat dogs with sticks, then I’m guessing you probably still think I work for BP as well.

The point of this story is that if someone is terrorizing your neighborhood, sometimes it’s alright to grab a stick and take a swing. Social media, and in this particular case Twitter, has given average people like me the ability to use and invent all sorts of brand new sticks.