TEXT OF STORY

Bill Radke: The New York Post says Pabst Brewing Company, it’s going up for sale. The brewer known for cheap brews seems to be worth a lot these days as Marketplace’s Jennifer Collins reports.

Jennifer Collins: The company from Milwaukee is one of only a few privately-owned brewers left in the country. It has a laundry list of dive-bar favorites — Schmitz, Schlitz, Colt 45, and of course PBR.

Commercial ad: What’ll you have? Pabst Blue Ribbon. Pabst Blue Ribbon Beer.

Pabst has dusted off several brands and marketed them — with a wink and a little irony — to hipsters and college kids.

Gary Hemphill is the managing director of the Beverage Marketing Corporation.

GARY Hemphill: It’s not unheard of to bring back a brand that’s seen its sales languish quite a bit. But I would say what they’ve done is a fairly tall accomplishment.

The Post reports this summer PBR saw its sales increase 21 percent. Altogether, the company could be worth as much as $300 million.

I’m Jennifer Collins for Marketplace.