Marketplace®
Every story is an economic story

For restaurants, it helps to franchise

How do you manage a restaurant chain when everyone's eating in? DineEquity CEO Julia Stewart told Kai Ryssdal that the secret to success in a troubled market for Applebees and IHOP is selling to franchisees.

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EXECUTIVE SNAPSHOT

Who: DineEquity CEO and Chairwoman Julia Stewart

What you may not know: Stewart got her start in the restaurant industry at 15 as a waitress for IHOP.

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