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Selling what’s essential in hard times

In a struggling economy, Procter & Gamble can rely on selling products for everyone's needs. Kai Ryssdal talks to CEO A.G. Lafley about higher commodity costs and what he thinks about when he goes shopping.

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EXECUTIVE SNAPSHOT

Who: Procter & Gamble CEO, President and Chairman A.G. Lafley.

Education: Lafley earned an undergraduate degree from Hamilton College and an MBA from Harvard Business School.

What you may not know: Lafley served in the Navy before joining Procter & Gamble as a brand assistant for Joy dishwashing liquid in 1977.

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Selling what’s essential in hard times