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Ideas that go against the grain

In part two of our interview with Idealab CEO Bill Gross, Kai Ryssdal finds out how he chooses which ideas to keep, which ideas have been significant and how he has personally changed along with the company.

EXECUTIVE SNAPSHOT

Who: Bill Gross, chairman and CEO, Idealab.

Education: He graduated with a bachelor of science in mechanical engineering from the California Institute of Technology.

What you may not know: Launched his first business as a teen selling bulk candy to classmates for a profit.

Personal: Gross lives with his family in Pasadena, Calif.

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