Marketplace®
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A salesman at heart

Lincoln Center for the Performing Arts may be a nonprofit, but CEO Reynold Levy still needs to "sell" the business to grow in a competitive market. He discusses enterprising in the second part of his interview with Kai Ryssdal.

EXECUTIVE SNAPSHOT

Who: Reynold Levy, president of Lincoln Center for the Performing Arts

Education: Earned a law degree from Columbia University after graduating from Hobart College. He also holds a PhD in government and foreign affairs from the University of Virginia.

What you may not know: Hosted a televised weekly tap-dancing program when he was 11.

Personal: He is married to Elizabeth Cooke and has a son and stepdaughter.

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