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Become a Marketplace Partner

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The Biggest Name in Business News

Marketplace® is on a mission to raise the economic intelligence of the country. As the most listened to business programs in the country, our portfolio of shows is enjoyed by more than 14.8 million listeners each week on more than 800 public radio stations nationwide, with 6 million podcast downloads each month. Join us today, through sponsorship, underwriting or event support.

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An Influential Audience

Our audiences value our innovative journalism, interesting voices and credible reporting. And this trust transfers to our sponsors, too. Whether it’s broadcast or podcast, connecting with our listeners means connecting your brand with influencers who are making smart decisions.

Marketplace reaches...

  • Over 99% of the country

  • Top management

  • Workplace decision-makers

  • Purchasers of B2B products

Marketplace listeners are

  • Thought Leaders

  • Highly educated

  • High-income earners

  • Community involved

  • 81%

    81% of Marketplace listeners say Marketplace brings credibility to the businesses that sponsor the show.

  • 77%

    77% of Marketplace listeners are more prone to do business with companies who sponsor Marketplace.

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“I’m a monthly supporter of my local public radio station, WBEZ, but decided to additionally support Marketplace — because if forced to choose only one show a day to listen to, I would without hesitation choose this one.”
Teresa Z., Chicago, IL
“I listen to the podcast of Marketplace every day. I’m also now hooked on the Make Me Smart podcast. For providing me with that much news/entertainment, I need to pitch in.”
James T., Huber Heights, OH
“My donation is an obligation I feel to pay for the content. During my career as an investment manager and with continued fascination in business stories, I have found their reporting to be both accurate and creative.”
Nancy C., Santa Barbara, CA