TikTok is changing the voice of brands online

Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Photo Illustration by Drew Angerer/Getty Images
Plus: A dispatch about China's economic recovery, a preview of the messy tax season ahead and a check-in with a mechanic mom of three.
Music from the episode
Pink + White Frank Ocean
Glass Shamir
Hard to Say Goodbye Washed Out
Redbone Childish Gambino
Don't Sweat the Technique Eric B and Rakim
INDUSTRY BABY Lil Nas X
The team
Nancy Farghalli
Executive Producer
Daisy Palacios
Senior Producer
Maria Hollenhorst
Producer
Sean McHenry
Associate Producer
Andie Corban
Associate Producer
Richard Cunningham
Associate Producer
Dylan Miettinen
Associate Digital Producer