Oct 21, 2009

Marketplace for Wednesday, October 21, 2009

Segments From this episode

Cadbury's 'cool' factor good for sales

by Christopher Werth

Oct 21, 2009

Cadbury has partly been turning down Kraft's huge bids on the idea that it's too cool for such a big conglomerate. Christopher Werth explores Cadbury's lighter side through an engaging chain of TV ads that have been wildly popular -- and profitable.

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Can Microsoft make Windows 7 'party?'

by Marketplace Staff

Oct 21, 2009

Microsoft rolls out Windows 7 tomorrow after years of development and testing. And after struggling so much with Vista, it could use some powerful PR. But its string of "launch party" ads may be hurting more than helping. John Moe reports.

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Commentary

Examining the insurer-government bout

by Marketplace Staff

Oct 21, 2009

The House Judiciary Committee has voted to strip health insurance companies of their ability to get together and fix prices, and the Senate plans to do the same. Commentator Robert Reich examines the skirmish between government and private insurers.

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Swine flu threatens hospital business

by Joel Rose

Oct 21, 2009

Swine flu continues to cost hospitals time and money, and some institutions are beginning to worry -- not just about their ability to care for all the victims of H1N1, but to continue their other business as usual. Joel Rose explains.

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A new way to measure the poverty line

by Marketplace Staff

Oct 21, 2009

The Census Bureau reports 47 million people in the U.S. live below the poverty line -- 7 million more than the official government estimate. Kai Ryssdal talks to professor Sheldon Danzinger about why we need to gauge poverty differently in a new era.

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Fallout: The Financial Crisis

Officials fear systemic risks of bailout

by Steve Henn

Oct 21, 2009

Bailout watchdog, Neil Barofsky said today the chances of getting all the bank bailout money back is slim. He's also worried the frantic efforts to save the financial system may have made it more unstable over the long term. Steve Henn reports.

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It helps to know the rules on Wall St.

by Kai Ryssdal

Oct 21, 2009

There are always interesting things to learn about how Wall Street really works. Senior business correspondent Bob Moon talks to Kai Ryssdal about the "whisper number" and tells a story about a candy drive he had in high school.