Segments From this episode
When drug maker Roche bought Genentech, it was counting on the success of the pharmaceutical company's cancer drug Avastin. But the drug didn't prevent the recurrence of colon cancer in clinical tests. Janet Babin reports.
The World Bank has cautioned the public to not forget about the poorest countries in this downturn. Kai Ryssdal speaks with World Bank President Robert Zoellick about how developing nations are being affected by the recession and what can be done.
Many marketers try to get their products into consumers' hands as early as possible to build brand loyalty. That means companies are heading to the classroom. Sean Cole reports.
Executives are increasingly using Twitter. Kai Ryssdal speaks with Cisco Chief Technology Officer Padmasree Warrior about the balance executives must find to Twitter their personal musings, yet still be ambassadors.
Marketplace for Wednesday, April 22, 2009