Oct 23, 2012

Marketplace for Tuesday, October 23, 2012

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With the presidential election only two weeks away, we take a look the impact of consumer data and digital campaign in this election in our collaboration with PBS Frontline. Meanwhile, The Obama campaign has released a pamphlet outlining the president’s…

Segments From this episode

Fact-checking Obama's 'horses and bayonets' comment

Oct 23, 2012
One last follow-up to the presidential debate last night and President Obama's comment on fewer horses and bayonets used by the U.S. military.

America's energy boom revives Ohio's steel industry

Oct 23, 2012
Every fracking well requires miles of pipe. The result is new investment in Ohio steel mills -- which also benefit from cheap natural gas for fuel.

Obama's campaign booklet as marketing strategy

Oct 23, 2012
How effective is Obama's 22-page booklet as a marketing tool?

Apple unveils the iPad mini

Oct 23, 2012
Faster, lighter and with a bigger screen that the competition, but can it compete?

Could Google be this election's true crystal ball?

Oct 23, 2012
One researcher uses Google to track which voters are likely to go to the polls and the candidate they'll choose.

Digging for voters with Big Data

Oct 23, 2012
PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.

Global slowdown hits corporate profits

Oct 23, 2012
Illinois Tool Works isn’t a known bellwether, but its earnings show key trends: As export markets cool, profits come from U.S. sales and cost cuts.

With the presidential election only two weeks away, we take a look the impact of consumer data and digital campaign in this election in our collaboration with PBS Frontline. Meanwhile, The Obama campaign has released a pamphlet outlining the president’s plan for the next four years if re-elected. Many on Wall Street aren’t very happy with the latest crop of corporate earnings. Apple has unveiled the iPad Mini. A billion dollars is being invested in mills around Ohio, which are reviving the state’s steel sector. And Kai Ryssdal speaks with economist Seth Stephens-Davidowitz about Google searches and voting patterns.

Music from the episode

Breakers Local Natives
Pyramids Frank Ocean