Airing on Tuesday, March 17, 2015: ICANNs decision to allow all sorts of new new domain suffixes is causing a stir in corporate circles. Companies are all hot under the collar about dot sucks, claiming that people will open up domain names such as coke.sucks and hold companies to ransom. How much do companies care about this kind of negative campaigning. And how much will they pay to snuff it out? Plus, Pinterest says it’s now raised $367 million, giving it a valuation of $11 billion. Like Snapchat, this doubles Pinterest's valuation in less than a year. And, like Snapchat, the fact that Pinterest is now selling ads is named as the reason. Why are these targets audiences so attractive to advertisers and is Pinterest’s female-centric user base particularly alluring? We explore.
Airing on Tuesday, March 17, 2015: ICANNs decision to allow all sorts of new new domain suffixes is causing a stir in corporate circles. Companies are all hot under the collar about dot sucks, claiming that people will open up domain names such as coke.sucks and hold companies to ransom. How much do companies care about this kind of negative campaigning. And how much will they pay to snuff it out? Plus, Pinterest says it’s now raised $367 million, giving it a valuation of $11 billion. Like Snapchat, this doubles Pinterest’s valuation in less than a year. And, like Snapchat, the fact that Pinterest is now selling ads is named as the reason. Why are these targets audiences so attractive to advertisers and is Pinterest’s female-centric user base particularly alluring? We explore.
