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Marketplace for Tuesday, March 17, 2015
Mar 17, 2015

Marketplace for Tuesday, March 17, 2015

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Airing on Tuesday, March 17, 2015: ICANNs decision to allow all sorts of new new domain suffixes is causing a stir in corporate circles. Companies are all hot under the collar about dot sucks, claiming that people will open up domain names such as coke.sucks and hold companies to ransom. How much do companies care about this kind of negative campaigning. And how much will they pay to snuff it out? Plus, Pinterest says it’s now raised $367 million, giving it a valuation of $11 billion. Like Snapchat, this doubles Pinterest's valuation in less than a year. And, like Snapchat, the fact that Pinterest is now selling ads is named as the reason. Why are these targets audiences so attractive to advertisers and is Pinterest’s female-centric user base particularly alluring? We explore.

Segments From this episode

The path to the middle class in China

Mar 17, 2015
The nation's household registration policy is leaving many workers stuck in place.

This.sucks for companies

Mar 17, 2015
ICANN's decision to allow all sorts of new new domain suffixes is causing a stir in corporate circles.

Congressman resigns over Downton Abbey faux pas

Mar 17, 2015
Aaron Schock outfitted his office with "a gold-colored wall sconce," a "crystal chandelier," and "massive arrangements of pheasant feathers."

Female power fuels Pinterest's value

Mar 17, 2015
The digital site says it has now raised $367 million, for a valuation of $11 bill

Fewer homeowners are now 'underwater'

Mar 17, 2015
About 10 percent of homeowners now owe more than their house is worth, boosting mobility for jobs and reviving retirement areas.

Much ado about rusting

Mar 17, 2015
Corrosion can be costly, even calamitous.

Snapchat worth as much as Campbell's Soup?

Mar 17, 2015
“It’s easy to go to investors who have fear of missing out on the next Google or Facebook."

Airing on Tuesday, March 17, 2015: ICANNs decision to allow all sorts of new new domain suffixes is causing a stir in corporate circles. Companies are all hot under the collar about dot sucks, claiming that people will open up domain names such as coke.sucks and hold companies to ransom. How much do companies care about this kind of negative campaigning. And how much will they pay to snuff it out? Plus, Pinterest says it’s now raised $367 million, giving it a valuation of $11 billion. Like Snapchat, this doubles Pinterest’s valuation in less than a year. And, like Snapchat, the fact that Pinterest is now selling ads is named as the reason. Why are these targets audiences so attractive to advertisers and is Pinterest’s female-centric user base particularly alluring? We explore.

Music from the episode

Cloudbusting Kate Bush
Backslider Wild Belle