May 28, 2009

Marketplace for Thursday, May 28, 2009

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Marketplace for Thursday, May 28, 2009

Segments From this episode

What Chrysler needs after bankruptcy

May 28, 2009
Just a month after it filed for bankruptcy, Chrysler is wrapping up the proceedings -- much sooner than most observers anticipated. But now comes the hard part. Amy Scott reports.

Why Time Warner-AOL merger failed

May 28, 2009
Time Warner and AOL are calling it quits, ending a disastrous partnership. Bob Moon reports on why this media marriage didn't work out.

Diagnosis for Mass. health care: Pricey

May 28, 2009
Since Massachusetts reformed its health care system in 2006, it's achieved almost universal insurance coverage. But a new study says the overhaul is being undermined by rising costs and other issues. Janet Babin reports.

Celeb tweets help push Anvil to success

May 28, 2009
Claude Brodesser Akner, L.A. bureau chief for Advertising Age, talks with Kai Ryssdal about how heavy metal band Anvil managed to rock its way to the top through a documentary and support from a cable channel, celebrities and Twitter.

Loss may swish away Kobe-LeBron ads

May 28, 2009
If the Cleveland Cavaliers are bounced out of the NBA playoffs, Nike and Glaceau VitaminWater are out of luck. The brands have been hyping a Kobe Bryant-LeBron James match-up. Joel Rose reports on why advertisers love a good rivalry.

Investment bankers: CIA wants you

May 28, 2009
The CIA is recruiting investment bankers and other Wall Street types. If they can pass a few hurdles, the financial whizzes will work on tracking economic threats to national security. Steve Henn reports.

Music from the episode