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Marketplace PM for January 29, 2007
Jan 29, 2007

Marketplace PM for January 29, 2007

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Segments From this episode

Mini's billboards zoom in on drivers

Jan 29, 2007
The maker of Mini Coopers launched a new ad campaign with special billboards displaying personalized messages to Mini drivers as they go by. Alisa Roth looks at why the company's advertising to its own drivers.

Dreaming in Code

Jan 29, 2007
Software projects like Microsoft's Windows Vista are notoriously late getting to market. Salon.com co-founder Scott Rosenberg has a new book on the perils of software programming. He talks with Kai Ryssdal.

An idea worthy of retirement?

Jan 29, 2007
Some U.S. senators want to limit retirement nest-eggs for corporate higher-ups. But the proposal doesn't have much support — even among advocates of limiting executive compensation. John Dimsdale reports.

West Virginia goes on Weight Watchers

Jan 29, 2007
The Mountain State is about to put its Medicaid population on a diet run by the weight-loss company in an attempt to reduce the $100 million a year it spends in obesity-related medical costs. Helen Palmer reports.

Waiting . . . and waiting . . . for disability pay

Jan 29, 2007
Because of a backlog at the Social Security Administration, hundreds of thousands of people are burning through savings as they wait to see if they qualify for disability benefits. Nancy Marshall Genzer reports.

My life in storage

Jan 29, 2007
Commentator James Braly sold his luxury Manhattan apartment and boiled life down to the bare essentials. He's chasing his dream of writing — while living in his building's basement storage unit.

Protests target drug company's patent fight

Jan 29, 2007
AIDS activists took to the streets of Washington, D.C., and New Delhi, India today, protesting an attempt by Novartis to extend the patent protection for a new leukemia drug it makes. Shia Levitt reports.