How can the record companies stay alive when American consumers trade over a billion music tracks freely online every month? Commentator Celia Hirschman offers a win-win solution for labels, artists and fans.
Ads for the drug Celebrex return tonight after a two-year absence, but the focus will be on the aspirin's potential dangers rather than its benefits. Helen Palmer reports on the product's marketing makeover.
The TV show Prison Break is the hottest series in China, thanks to the millions of fans who download the show illegally. Scott Tong reports on the power of digital word-of-mouth in the world's biggest consumer market.
Marketplace® is your liaison between economics and life. Noted for timely, relevant and accessible coverage of business news across both audio and digital platforms, Marketplace programs are heard by more than 14 million weekly listeners. This makes the Marketplace portfolio the most widely heard business or economic programming in the country.