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Marketplace for Monday, May 11, 2015

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Airing on Monday, May 11, 2015: This week in Manhattan, some $20 billion of TV ads for the coming year will be bought and sold during a series of meetings people in business call the upfronts.  Though about 75 percent of TV ads were once sold during upfronts, advertisers have started to change their spending plans. We explore why. Next: the Organization of the Petroleum Exporting Countries predicts oil prices will stay low for as long as a decade. Predictions can be wrong, of course, especially with a volatile commodity like oil, but what would a decade of low prices mean for the economy?

Segments From this episode

As upfronts begin, advertisers hedge bets on TV ads

by Adam Allington May 11, 2015
Most TV ads used to be sold before the season began. Advertisers are starting to hold back and make decisions later.

Greece manages to make IMF repayment

by Tim Fitzsimons May 11, 2015
Greece has authorized repayment of a multimillion dollar loan to the International Monetary Fund, but the country's problems persist.
Shelf Life

Gen. Stanley McChrystal on what makes a good leader

by Kai Ryssdal and Bridget Bodnar May 11, 2015
The retired general has some suggestions for American businesses.

Riding the oil price roller coaster in New Mexico

by Stan Alcorn May 11, 2015
Businesses in Southeast New Mexico feel the impact of oil prices.

How much is a 10-year forecast for cheap oil worth?

by Annie Baxter May 11, 2015
OPEC predicts oil prices will hang below $100 a barrel for as long as a decade.
Final Note

NFL accepted millions in taxpayer dollars to honor military

by Kai Ryssdal May 11, 2015
The NFL proves itself to be greedier than the greediness it has already demonstrated. News broke this weekend that at least some of those ceremonies honoring the troops you’ve seen at games the past several years have been paid advertisements. Paid advertisements funded by taxpayer money.  To cite just one example, the New York Jets got $337,000 from the […]
I've Always Wondered ...

Why are ketchup packets so... unsatisfying?

by Dan Weissmann May 11, 2015
They're too small, hard to open, and utterly resistant to change.

Music from the episode

Fievre Oddisee
You - Ha Ha Ha Charli XCX

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