Marketplace for Monday, June 1, 2015
Airing on Monday, June 1, 2015: The Ted Cruz store has iPhone covers and polo shirts. Hillary Clinton’s pantsuit T-shirt is a best-seller. Why turn a presidential candidate’s name into products? And does all this merchandise need to be profitable or does it just need to spread the brand? We explore. Next: the award goes to … Instagram. At the Council of Fashion Designers of America Fashion Awards Monday in NYC, Instagram founder Kevin Systrom will receive the Media Award, giving us a chance to look at how Instagram has become the repository for fashion advertising by companies and individuals alike.