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with Kai Ryssdal

Marketplace for Friday, February 24, 2012

The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale's introduces a loyalty card for its shoppers. We look at the future for minority workers in the postal service as it continues to downsize. The state of Louisiana continues to attract multi-million-dollar film productions thanks to tax credit incentives. And Kai Ryssdal talks to digital marketing executive Ian Shafer about Generation C -- hyper-connected Americans.

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Taking its cue from grocery stores and drug stores, Bloomingdale's will offer a loyalty card that is not tied to a store credit card. Here, a man carries a shopping bag from the Bloomingdale's store in the SoHo shopping district of Manhattan in New York City.
Chris Hondros/Getty Images

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Kai Ryssdal

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Marketplace® is your liaison between economics and life. Noted for timely, relevant and accessible coverage of business news across both audio and digital platforms, Marketplace programs are heard by more than 14 million weekly listeners. This makes the Marketplace portfolio the most widely heard business or economic programming in the country.