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Feb 24, 2012

Marketplace for Friday, February 24, 2012

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The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale's introduces a loyalty card for its shoppers. We look at the future for minority workers in…

Segments From this episode

Bloomie's new calling card

Feb 24, 2012
Taking its cue from grocery stores and drug stores, Bloomingdale's will offer a loyalty card that is not tied to a store credit card. The cards go to shoppers, but the department store chain may reap the biggest rewards.

Postal Service layoffs will hit minorities

Feb 24, 2012
Working at the post office has long been a way for African-Americans and others to rise up to the middle class. But at least 35,000 USPS jobs will soon be lost.

Letters: Office morale, FMLA and Greek yogurt

Feb 24, 2012
Going over listeners' responses to past broadcasts. This week: Whether head-in parking is a sign of better office morale, more on the Family and Medical Leave Act and fans of Greek yogurt.

Weekly Wrap: Greece and the American recovery

Feb 24, 2012
Reviewing the week's headlines on Wall Street. This week: Doubts over the Greek bailout plan, the Dow hitting 13,000 and the American recovery.

College grads reach new high

Feb 24, 2012
For the first time, more than 30 percent of American's have at least a bachelor's, according to the Census Bureau. But there is a growing racial gap between the haves and have nots.

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?

Louisiana film investment could win Oscar gold

Feb 24, 2012
Like most states, Louisiana wants to capture some of Hollywood's production business. An Oscar-nominated film from Shreveport may provide the ticket.

The number of Americans with a college education is on the rise, but how do we compare to the rest of the world? Bloomingdale’s introduces a loyalty card for its shoppers. We look at the future for minority workers in the postal service as it continues to downsize. The state of Louisiana continues to attract multi-million-dollar film productions thanks to tax credit incentives. And Kai Ryssdal talks to digital marketing executive Ian Shafer about Generation C — hyper-connected Americans.

Music from the episode

Kush - Main Dr. Dre, Snoop Dogg, Akon
I Mean Business Diamond District
U Understand Juvenile