Marketplace for Friday, December 27, 2013
For 1.3 million unemployed Americans, long-term unemployment benefits expire this weekend. The loss of that spending power may not make a big dent in the economy, but it could make one in local communities. Also, McDonald’s is shutting down McResource, a website that offers tips to employees -- like using food stamps to supplement income, and avoiding unhealthy food like fast food burgers and fries. Last year, Apple was mocked for its “Genius Training Manual.” Do leaks like this change how companies communicate with, and train, staff in an age where internal materials can easily go viral? And finally, narrative storytelling is gaining popularity and the internet's taking notice. Will long-form journalism save magazine writing?