Dec 28, 2007
Marketplace for Friday, Dec. 28, 2007
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Commentator and entrepreneur Ben Casnocha, 19, says marketers may claim to know how to reach his generation, but young people today have stronger individual identities that make them harder to reach through mass campaigns.
Head to any of the big retailers and you're likely to find some crazy sales -- a short-term fix for a lackluster holiday shopping season. But are deep discounts good for the long-term health of these stores? Jeremy Hobson reports.
Big real estate developers and the newly rich are eying some of Ireland's most beautiful rural towns. But local authorities would like them to take their mansion-building money elsewhere. Stephen Beard reports.
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