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How store brands went from shamed to chic

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Trader Joe's beer is seen on the shelf during the grand opening of a Trader Joe's on October 18, 2013 in

PINECREST, FL - OCTOBER 18: Trader Joe's beer is seen on the shelf during the grand opening of a Trader Joe's on October 18, 2013 in Pinecrest, Florida. Trader Joe's opened its first store in South Florida where shoppers can now take advantage of the California grocery chains low-cost wines and unique items not found in other stores. About 80 percent of what they sell is under the Trader Joe's private label. (Photo by Joe Raedle/Getty Images) Joe Raedle/Getty Images

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