Feb 7, 2023

ChatGPT comes for digital advertisers and publishers

Jason Redmond/AFP via Getty Images

Microsoft announced that it will bring generative AI to its Bing search engine. What does that mean for advertising, the lifeblood of search? Also, a closer look at China's COVID death toll.

Segments From this episode

A strong dollar is hurting exports, helping imports and expanding the trade deficit

by Mitchell Hartman

Feb 7, 2023

The dollar's strong because the Federal Reserve's been raising interest rates.

American exports have been hurt by the slowing global economy and the strong dollar. Above, a container ship at Cuxhaven, Germany.

Sean Gallup/Getty Images

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As search engines race to incorporate ChatGPT technology, where does that leave digital advertisers?

by Matt Levin

Feb 7, 2023

Microsoft's latest version of Bing includes answers generated by ChatGPT tech. Here's what that could mean for sponsored links and content publishers.

Jason Redmond/AFP via Getty

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For home stagers, it's hard to put a pretty face on the real estate downturn

by Alisa Roth

Feb 7, 2023

Home stagers dress up a house so it’ll sell for more money. The slowing market is hitting them, too.

After doing a walk-through, stager Krisann Evoli advises clients on strategies such as rearranging closets to make them look bigger.

Eva Eakin

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As tax season approaches, accounting firms are short on staff

by Savannah Maher

Feb 7, 2023

And maybe a branding problem, too.

"Nobody thinks about the accountants," said Adrienne Gonzales, editor for the accounting blog "Going Concern." "They think about the accountants on April 15 when taxes are due. But there’s this whole network that is the engine of the economy."

Sasirin Pamai/Getty

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COVID-19

China's big question after ending "zero-COVID" rules: How many have died?

by Jennifer Pak

Feb 7, 2023

David struggled to help his 83-year-old father before he died of COVID. Will his father's death be counted in China's official toll?

Hundreds of millions of people in China were infected within weeks of the abrupt end to "zero-COVID" rules, experts say. Above, patients are cared for by relatives and medical staff in the atrium of a busy hospital on Jan. 13 in Shanghai.

Kevin Frayer/Getty Images

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How the "new guys" of NASA's Group 8 opened up space travel to the rest of us

by Kai Ryssdal and Sarah Leeson

Feb 7, 2023

In the 1970s, NASA welcomed women and minority astronauts for the first time. Meredith Bagby's new book explores the impact that they made in the world of space travel.

As the first women and minorities in America's space program, NASA's Group 8 — some of whom are seen here — were a whole new face for space travel.

NASA/AFP via Getty Images

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Music from the episode

Cashmere Tree Theater

Youth Ben Khan

No Room Madison McFerrin

Conduction Mocky

Corridors of Time Malcolm Robinson

Red Bull & Hennessy Jenny Lewis

The team

Nancy Farghalli Executive Producer

Daisy Palacios Senior Producer

Maria Hollenhorst Producer

Sean McHenry Associate Producer

Andie Corban Associate Producer

Richard Cunningham Associate Producer

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