Beverage companies are racing to find the next “it” drink

Cartons of hard seltzer White Claw are on display at the Round the Clock Deli in New York City in September.
Timothy A. Clary/AFP via Getty Images
Also on today's show: why ketchup prices could soon tick up, a slow recovery for business travel and a look inside a vertical farm in New Jersey.
Music from the episode
Ancestors Anchorsong
Dawn Rise Colton Bryan
Megaton Mile Local Natives
Sweat Moss Of Aura
Soft Stud Black Belt Eagle Scout
The team
Nancy Farghalli
Executive Producer
Daisy Palacios
Senior Producer
Maria Hollenhorst
Producer
Sean McHenry
Associate Producer