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02/03/2017: Super Bowl ads are riskier than ever (and just as expensive)
Feb 3, 2017

02/03/2017: Super Bowl ads are riskier than ever (and just as expensive)

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It's estimated that brands will spend more than $385 million on ads before, during and after Super Bowl games on TV. John Moore/Getty Images

President Donald Trump's latest executive order took the first steps toward whittling away on Dodd-Frank today. We'll look at that and what's ahead, plus what causes the job loss Trump campaigned on — and what doesn't. Then: After a bitter election and a rocky start to the year, making a Super Bowl ad is more of a gamble than ever. We'll look at how companies are spending their $5 million (at least) for 30 seconds this Sunday. Plus, more unintended consequences of Trump's travel ban and the growing winter biking trend.

Segments From this episode

Biking industry keeps pedaling into winter with fat tires

by Marketplace Contributor
Feb 3, 2017
Fat bikes have increased in popularity recently all over the country, not just for riding in cold temperatures. They can be used like a standard mountain bike on all kinds of terrain.
Fat bikes hang in the maintenance department of Freewheel Bike in Eden Prairie, Minnesota.
Britta Greene
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Will politics take the field in Super Bowl ads?

by Adriene Hill
Feb 3, 2017
Players aren't the only ones with something to lose in Sunday's game.
It's estimated that brands will spend more than $385 million on ads before, during and after Super Bowl games on TV.
John Moore/Getty Images
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Weekly Wrap

Weekly Wrap: Donald Trump's core financial principles

by Kai Ryssdal
Feb 3, 2017
Marketplace host Kai Ryssdal talks with Linette Lopez of Business Insider and Catherine Rampell of the Washington Post.
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International students and faculty make 'the world a safer place'

by Kai Ryssdal
Feb 3, 2017
The University of Michigan's president explains how Trump's travel ban could affect higher education in the U.S.
 
Justin Sullivan/Getty Images
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Job losses not all about companies moving abroad

by Andy Uhler
Feb 3, 2017
During the presidential election campaign and during his first weeks in office, President Donald Trump has stressed the importance of keeping jobs in America and bringing back jobs that have gone abroad. But people lose their jobs for a number of reasons — and not always to people in Mexico or China. When businesses move […]
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Final Note

Kraft Heinz plans to give workers the day off after Super Bowl

by Kai Ryssdal
Feb 3, 2017
Who needs to buy an ad when you get all that press?
   
Neilson Barnard/Getty Images for NYCWFF
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Snap IPO puts the spotlight on voteless shares

by Mitchell Hartman
Feb 3, 2017
The parent company of Snapchat is planning to offer shares with no voting power in its IPO. That would keep control of the company in the hands of its two founders. Voteless shares are becoming a trend in tech.  But some big pension funds that have often played a role in corporate governance aren’t happy […]
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President Donald Trump’s latest executive order took the first steps toward whittling away on Dodd-Frank today. We’ll look at that and what’s ahead, plus what causes the job loss Trump campaigned on — and what doesn’t. Then: After a bitter election and a rocky start to the year, making a Super Bowl ad is more of a gamble than ever. We’ll look at how companies are spending their $5 million (at least) for 30 seconds this Sunday. Plus, more unintended consequences of Trump’s travel ban and the growing winter biking trend.

Music from the episode

Always Coming Back Home To You Atmosphere
Rolling in the Deep Adele
Punga Klingande
I Give You Power Arcade Fire, Mavis Staples
You - Ha Ha Ha Charli XCX
Calm Down (feat. Eminem) Busta Rhymes

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