Aug 3, 2018

Why advertising is no longer the holy grail of tech revenue

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Four of the biggest companies in the world — Alphabet, Amazon, Facebook and Apple — all reported earnings over the last two weeks. These companies either sell gadgets, services or ads — or maybe a combination of the three. And…

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Why advertising is no longer the holy grail of tech revenue

Aug 3, 2018
This tech earnings season, services, gadgets, and the cloud won. Advertising ... took a hit.
A picture taken on November 20, 2017 shows logos of Google displayed on computers' screens. 
LOIC VENANCE/AFP/Getty Images

Four of the biggest companies in the world — Alphabet, Amazon, Facebook and Apple — all reported earnings over the last two weeks. These companies either sell gadgets, services or ads — or maybe a combination of the three. And for a long time, it looked like selling ads, fueled by personal information, was the holy grail of digital business models. But lately, it looks like less of a slam dunk. Is the advertising star dimming as a reliable business model? Marketplace’s Molly Wood decided to ask an investor — Emily Melton, a partner at venture capital firm DFJ. (08/03/2018)

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