We fell short of our Fall Fundraiser goal of 2,500 donations. Help us catch up ⏩ Give Now
What might help Apple sell more iPhones? Cheaper iPhones
Jan 30, 2019

What might help Apple sell more iPhones? Cheaper iPhones

HTML EMBED:
COPY

Apple released its earnings Tuesday afternoon, and although it met its lowered expectations, revenue from iPhones was down 15 percent over the same quarter last year, and the future trend is still down. For years, Apple's smartphone strategy has been to make premium devices with a premium price tag. The starting price is basically $1,000 for a new flagship iPhone. But those prices are hard to swallow in China and India, markets Apple is depending on to grow its global market share. Even here in the United States, consumers aren't upgrading their phones as much as they used to. Molly Wood talks with Julie Ask, principal analyst at Forrester Research, about whether Apple can keep commanding such high prices.

Today's show is sponsored by Kronos, the University of Florida Warrington College of Business and Lenovo for Small Business.

Segments From this episode

What might help Apple sell more iPhones? Cheaper iPhones

Jan 30, 2019
And that's especially true in China and India.
iPhones at an Apple store in Milan.
Piero Cruciatti/AFP/Getty Images

Apple released its earnings Tuesday afternoon, and although it met its lowered expectations, revenue from iPhones was down 15 percent over the same quarter last year, and the future trend is still down. For years, Apple’s smartphone strategy has been to make premium devices with a premium price tag. The starting price is basically $1,000 for a new flagship iPhone. But those prices are hard to swallow in China and India, markets Apple is depending on to grow its global market share. Even here in the United States, consumers aren’t upgrading their phones as much as they used to. Molly Wood talks with Julie Ask, principal analyst at Forrester Research, about whether Apple can keep commanding such high prices.

Today’s show is sponsored by Kronos, the University of Florida Warrington College of Business and Lenovo for Small Business.

The future of this podcast starts with you.

Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.

As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.

Support “Marketplace Tech” in any amount today and become a partner in our mission.

The team