What might help Apple sell more iPhones? Cheaper iPhones
Jan 30, 2019

What might help Apple sell more iPhones? Cheaper iPhones

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Apple released its earnings Tuesday afternoon, and although it met its lowered expectations, revenue from iPhones was down 15 percent over the same quarter last year, and the future trend is still down. For years, Apple's smartphone strategy has been to make premium devices with a premium price tag. The starting price is basically $1,000 for a new flagship iPhone. But those prices are hard to swallow in China and India, markets Apple is depending on to grow its global market share. Even here in the United States, consumers aren't upgrading their phones as much as they used to. Molly Wood talks with Julie Ask, principal analyst at Forrester Research, about whether Apple can keep commanding such high prices.

Today's show is sponsored by Kronos, the University of Florida Warrington College of Business and Lenovo for Small Business.

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What might help Apple sell more iPhones? Cheaper iPhones

Jan 30, 2019
And that's especially true in China and India.
iPhones at an Apple store in Milan.
Piero Cruciatti/AFP/Getty Images

Apple released its earnings Tuesday afternoon, and although it met its lowered expectations, revenue from iPhones was down 15 percent over the same quarter last year, and the future trend is still down. For years, Apple’s smartphone strategy has been to make premium devices with a premium price tag. The starting price is basically $1,000 for a new flagship iPhone. But those prices are hard to swallow in China and India, markets Apple is depending on to grow its global market share. Even here in the United States, consumers aren’t upgrading their phones as much as they used to. Molly Wood talks with Julie Ask, principal analyst at Forrester Research, about whether Apple can keep commanding such high prices.

Today’s show is sponsored by Kronos, the University of Florida Warrington College of Business and Lenovo for Small Business.

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