Jun 25, 2018

VidCon general manager: Online video is about more than just YouTube

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VidCon has been around since 2010 and if you haven’t heard of it, ask a teenager. The conference for online video creators and their fans was held this month in Anaheim, California. It’s the first major event since Viacom bought…

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VidCon general manager: Online video is about more than just YouTube

The popular online video conference is trying to highlight other platforms, like Twitch and LinkedIn.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)

VidCon has been around since 2010 and if you haven’t heard of it, ask a teenager. The conference for online video creators and their fans was held this month in Anaheim, California. It’s the first major event since Viacom bought the conference last year. That purchase made the “creator economy” officially mainstream. And with that status comes a more Hollywood-style vibe. TV execs, talent scouts and advertisers were all over the show. And there’s a big conversation about how creators can move past the biggest game in town —YouTube. Jim Louderback, the general manager of VidCon, spoke with Marketplace Tech host Molly Wood about how the event has changed since it started eight years ago. (06/25/2018)

Correction (June 25, 2018): A previous version of this podcast description misstated Jim Louderback’s title. The text has been corrected.

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