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Jun 14, 2018

Tesla gets a reality check

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Earlier this week, Tesla CEO Elon Musk announced that the electric car company would lay off about 3,000 people and work much harder to become profitable. On Wednesday, perhaps in a show of confidence to investors, Musk bought about $25…

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Tesla gets a reality check

by Molly Wood and Stephanie Hughes Jun 14, 2018
The automaker has had a rough 2018. Here's how it might turn things around.
Spencer Platt/Getty Images

Earlier this week, Tesla CEO Elon Musk announced that the electric car company would lay off about 3,000 people and work much harder to become profitable. On Wednesday, perhaps in a show of confidence to investors, Musk bought about $25 million worth of Tesla stock. The past few months have been tough for the company. There have been crashes involving Tesla’s semi-autonomous mode, battles with investors and attacks on the media over negative coverage. But at the end of the day, Tesla has one thing it needs to accomplish: Make the Model 3 a success. And that is still proving harder than it should be. Maryann Keller, a consultant and independent auto analyst, spoke with Marketplace Tech host Molly Wood about what’s so hard about manufacturing this car. (06/14/2018)