News is a hard business. Now add millennials and Facebook. Yikes?
Dec 19, 2018

News is a hard business. Now add millennials and Facebook. Yikes?

HTML EMBED:
COPY

There's only one digital-first news organization on Twitter's top 10 most-tweeted-about news outlets. It's NowThis News, a media company delivering news mostly to millennials, mostly via video on Facebook, Snapchat, Instagram, YouTube and other platforms. NowThis launched in 2012 with no print or broadcast baggage. NowThis reports 2.6 billion video views a month, reaching 70 percent of millennials at any given time. But lots of digital media companies, especially the ones aimed at millennials, laid off employees or closed in 2018. Publishers found that relying on Facebook or even Google for views could be risky. Molly Wood spoke with Tina Exarhos, chief content officer at NowThis, at Fortune's Most Powerful Women Next Gen conference last week.

Today's show is sponsored by Orvis  and Navy Federal Credit Union.

Segments From this episode

News is a hard business. Now add millennials and Facebook. Yikes?

Dec 19, 2018
NowThis News has to navigate a lot of platforms to reach its viewers.
The NowThis newsroom in New York City.
NowThis

There’s only one digital-first news organization on Twitter’s top 10 most-tweeted-about news outlets. It’s NowThis News, a media company delivering news mostly to millennials, mostly via video on Facebook, Snapchat, Instagram, YouTube and other platforms. NowThis launched in 2012 with no print or broadcast baggage. NowThis reports 2.6 billion video views a month, reaching 70 percent of millennials at any given time. But lots of digital media companies, especially the ones aimed at millennials, laid off employees or closed in 2018. Publishers found that relying on Facebook or even Google for views could be risky. Molly Wood spoke with Tina Exarhos, chief content officer at NowThis, at Fortune’s Most Powerful Women Next Gen conference last week.

Today’s show is sponsored by Orvis  and Navy Federal Credit Union.

The future of this podcast starts with you.

Every day, Molly Wood and the “Tech” team demystify the digital economy with stories that explore more than just “Big Tech.” We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.

As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.

Support “Marketplace Tech” in any amount today and become a partner in our mission.