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Marketplace Tech for Wednesday, September 4, 2013
Sep 4, 2013

Marketplace Tech for Wednesday, September 4, 2013

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We all know about the data being collected on us by advertisers while we're online. Serving us ads that are more relevant to our interests? Sure, great. But take the amount of data - and what companies can do with it - to the extreme. Maybe your smart fridge tells a food company when you turn into a Cookie Monster, and suddenly you get a text from a cookie company. There are plenty of possibilities.

Segments From this episode

How online advertisers could use your data against you

Sep 4, 2013
Ethical and moral questions arise when personal data is mined for advertisers

In India, resource scarcity drives healthcare innovation

Sep 4, 2013
Some low-tech innovations are making a big difference.

We all know about the data being collected on us by advertisers while we’re online. Serving us ads that are more relevant to our interests? Sure, great. But take the amount of data – and what companies can do with it – to the extreme. Maybe your smart fridge tells a food company when you turn into a Cookie Monster, and suddenly you get a text from a cookie company. There are plenty of possibilities.

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