Marketplace Tech for Wednesday, July 16 2014
Jul 16, 2014

Marketplace Tech for Wednesday, July 16 2014

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First up, Charlene Li, founder of Altimeter Group, talks about the Apple IBM partnership to sell mobile devices to businesses for their employees. Plus, more on Yahoo’s earnings and why the company’s online ad rates are down 24 percent. Then: to political candidates, e-mail is extremely important. Campaigns spend a lot of time trying to figure out how to maximize the effectiveness of those e-mails. They want us to vote, but they also want us to give - early and often.  David Gura explores the science of the fundraising e-mail. 


First up, Charlene Li, founder of Altimeter Group, talks about the Apple IBM partnership to sell mobile devices to businesses for their employees. Plus, more on Yahoo’s earnings and why the company’s online ad rates are down 24 percent. Then: to political candidates, e-mail is extremely important. Campaigns spend a lot of time trying to figure out how to maximize the effectiveness of those e-mails. They want us to vote, but they also want us to give – early and often.  David Gura explores the science of the fundraising e-mail. 

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