Mar 20, 2012

Marketplace Tech Report for Tuesday, March 20, 2012

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YouTube is proving to be increasingly influential in this year's presidential campaigns. YouTube videos differ from political ads in a couple of crucial ways -- make a spot on YouTube and it can be up and running within minutes and…

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Candidates use YouTube to rally, not persuade

Mar 20, 2012
Forget pricey TV spots. Political campaigners turn to YouTube for free and fast distribution of their political ads.

YouTube is proving to be increasingly influential in this year’s presidential campaigns. YouTube videos differ from political ads in a couple of crucial ways — make a spot on YouTube and it can be up and running within minutes and pretty much for free; plus, videos you see on a computer screen are likely to be more positive and friendly than the attack ads you’d see on television. Also, a better system for online security, and the return of NetZero.

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