Marketplace Tech Report for Thursday, March 1, 2012
Mar 1, 2012

Marketplace Tech Report for Thursday, March 1, 2012

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Facebook has just rolled out a new approach to advertising and brand management. There will be no more advertisements on Facebook, only stories. And under the new system, a brand can have a Facebook Timeline, just like the ones you and I have even though we’re people and a brand is a brand. As for why Facebook is doing all this, it’s about the money.

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Facebook treats brands like they're people

Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.

Facebook has just rolled out a new approach to advertising and brand management. There will be no more advertisements on Facebook, only stories. And under the new system, a brand can have a Facebook Timeline, just like the ones you and I have even though we’re people and a brand is a brand. As for why Facebook is doing all this, it’s about the money.

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