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May 14, 2012

Marketplace Tech Report for Monday, May 14, 2012

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Today in New York, TV networks and advertisers are in the thick of "the upfronts." This is when the networks parade out their fall line-ups and advertisers move in to start the bidding. Lingering over the proceedings this year is The Hopper. That's a new commercial-skipping device from DISH Network. What does this mean for TV and advertising?

Segments From this episode

'The Hopper' looks to deal a death-blow to commercials

May 14, 2012
A new device for DISH Network means even the very lazy can skip all the commercials in their favorite shows. Automatically. Good news for viewers now -- bad news later?

Today in New York, TV networks and advertisers are in the thick of “the upfronts.” This is when the networks parade out their fall line-ups and advertisers move in to start the bidding. Lingering over the proceedings this year is The Hopper. That’s a new commercial-skipping device from DISH Network. What does this mean for TV and advertising?

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