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Aug 13, 2012

Marketplace Tech Report for Monday, August 13, 2012

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A new study reveals we spend $20 billion a year on fighting spam. The worst part? Spam doesn't bring in that much money. Annual revenues for the whole industry at just $200 million -- 1 percent of what we spend fighting it. But, time may be running out for the weird business model of the pesky inbox fillers.

Segments From this episode

The surprising economics of spam

Aug 13, 2012
A look at the screwy economic model of that pesky inbox filler.

A new study reveals we spend $20 billion a year on fighting spam. The worst part? Spam doesn’t bring in that much money. Annual revenues for the whole industry at just $200 million — 1 percent of what we spend fighting it. But, time may be running out for the weird business model of the pesky inbox fillers.

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