Oct 26, 2012

Marketplace Tech Report for Friday, October 26, 2012

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This weekend marks the opening of the much anticipated sci-fi film Cloud Atlas, and a lot of people are planning on seeing it. Many have already watched a good chunk though -- seven minutes worth. Not through illegal downloads, mind…

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Windows 8 launches, and how the internet is changing movie marketing

Oct 26, 2012
It's launch day for Microsoft's radical new operating system Windows 8. Many have already watched a good chunk of this weekend's new blockbuster, Cloud Atlas -- seven minutes worth.

This weekend marks the opening of the much anticipated sci-fi film Cloud Atlas, and a lot of people are planning on seeing it. Many have already watched a good chunk though — seven minutes worth. Not through illegal downloads, mind you, but with the help of a giant trailer released online by the film’s studio. It’s part of a growing strategy in the movie making business: use every technology possible to hype a film.

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