Marketplace Tech Report for Friday, March 30, 2012
"Monetization": for social networks like Twitter and Facebook, it's the most essential business issue they face. How do you turn all those eyeballs into money in your pocket -- and do it without driving people away? One major social networking site has declared that it has no intention to ever monetize its audience. CaringBridge lets those facing serious health issues set up pages to network with the people who care about them. It's a nonprofit, but it's potentially big money: half a million users a day who might follow a link to buy cards or flowers, or whose data could be valuable.
“Monetization”: for social networks like Twitter and Facebook, it’s the most essential business issue they face. How do you turn all those eyeballs into money in your pocket — and do it without driving people away? One major social networking site has declared that it has no intention to ever monetize its audience. CaringBridge lets those facing serious health issues set up pages to network with the people who care about them. It’s a nonprofit, but it’s potentially big money: half a million users a day who might follow a link to buy cards or flowers, or whose data could be valuable.
The future of this podcast starts with you.
Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.
As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.
Support “Marketplace Tech” in any amount today and become a partner in our mission.