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Marketplace Tech for Monday, May 20, 2013
May 20, 2013

Marketplace Tech for Monday, May 20, 2013

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It's been in the pipeline for several weeks. But now it looks like a Yahoo purchase of the blogging website Tumblr is happening. Yahoo's board agreed on Sunday to pony up for Instagram-sized pricetag: $1.1 billion. For Tumblr and its 26-year-old founder David Karp, the buy could offer an influx of advertising and business savvy. The website AllThingsD first reported the deal. Kara Swisher, co-founding editor of AllThingsD, says this is a big part of a mission for Yahoo's new chief Marissa Mayer -- a mission to make the aging Internet company cool again.

Segments From this episode

Smartphone wars: Two is company, but Microsoft, Apple, and Google is a crowd

May 20, 2013
Windows phone beats out BlackBerry, iPhones shipments fall, while Android nearly doubles. Who will be the winners and losers in the new smartphone world order?

Yahoo plus tumblr equals...Yumblr?

May 20, 2013
Yahoo's Tumblr acquisition is a big part the mission for new CEO Marissa Mayer -- a mission to make the aging Internet company cool again.

It’s been in the pipeline for several weeks. But now it looks like a Yahoo purchase of the blogging website Tumblr is happening. Yahoo’s board agreed on Sunday to pony up for Instagram-sized pricetag: $1.1 billion. For Tumblr and its 26-year-old founder David Karp, the buy could offer an influx of advertising and business savvy. The website AllThingsD first reported the deal. Kara Swisher, co-founding editor of AllThingsD, says this is a big part of a mission for Yahoo’s new chief Marissa Mayer — a mission to make the aging Internet company cool again.

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