John Doerr on the virtues (and perils) of goal setting
May 28, 2018

John Doerr on the virtues (and perils) of goal setting

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John Doerr is a legend in Silicon Valley and the venture capital world. He’s the chairman of the VC firm Kleiner Perkins Caufield & Byers, at which he has funded companies like Google, Amazon and Netscape. Doerr has also mentored many of their founders and sits on the boards of Google, Zynga and One.org — Bono’s nonprofit campaign to fight global poverty. But in his new book “Measure What Matters,” Doerr doesn’t dish on the history of the Valley or gossip about U2’s front man. Instead he talks about why setting objectives and measuring results is key to building a successful business. Marketplace Tech host Molly Wood spoke with Doerr about why the idea of setting goals and sticking to them is so controversial for some companies. (05/28/2018)

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Venture capitalist John Doerr on the virtues and perils of setting goals

The legendary venture capitalist talks about his new book on measuring the right goals.
John Doerr of the venture firm Kleiner Perkins, author of the new book "Measure What Matters."
Courtesy of Andrew Stelzer

John Doerr is a legend in Silicon Valley and the venture capital world. He’s the chairman of the VC firm Kleiner Perkins Caufield & Byers, at which he has funded companies like Google, Amazon and Netscape. Doerr has also mentored many of their founders and sits on the boards of Google, Zynga and One.org — Bono’s nonprofit campaign to fight global poverty. But in his new book “Measure What Matters,” Doerr doesn’t dish on the history of the Valley or gossip about U2’s front man. Instead he talks about why setting objectives and measuring results is key to building a successful business. Marketplace Tech host Molly Wood spoke with Doerr about why the idea of setting goals and sticking to them is so controversial for some companies. (05/28/2018)

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