If you lead people to a more private search engine, will they care?
Sep 25, 2018

If you lead people to a more private search engine, will they care?

HTML EMBED:
COPY

Searching the web is one of the most revealing things you can do. It shows what you're looking to buy, where you want to go and if you're worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they're giving up? And do they care? Molly Wood looks at search engine DuckDuckGo - the “anti-Google” - and growing investment in it. (09/24/18)

Segments From this episode

If you lead people to a more private search engine, will they care?

Sep 25, 2018
"People talk a big game here when it comes to privacy, but they don't actually do very much," one venture capitalist says.
Matt Cardy/Getty Images

Searching the web is one of the most revealing things you can do. It shows what you’re looking to buy, where you want to go and if you’re worried about a weird rash. When you search Google, those searches help power its huge digital advertising networks, which is why you might see skin cream ads for that rash days later, on a totally different website. But do people know how much information they’re giving up? And do they care? Molly Wood looks at search engine DuckDuckGo – the “anti-Google” – and growing investment in it. (09/24/18)

The future of this podcast starts with you.

Every day, Molly Wood and the “Tech” team demystify the digital economy with stories that explore more than just “Big Tech.” We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.

As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.

Support “Marketplace Tech” in any amount today and become a partner in our mission.