Jun 6, 2018

How LeBron’s breakup with Miami started an Instagram craze

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Steph Curry’s buzzer-beating three-pointer from Game 2 of the NBA Finals has been relived millions of times on Instagram. But not on the Golden State Warriors official account. Or ESPN’s. Or TNT’s for that matter. Instead, the clip blew up…

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How LeBron's breakup with Miami started an Instagram craze

House of Highlights has 9.3 million followers and counting.
In 2010, Miami Heat player LeBron James greets fans as he is introduced during a welcome party at American Airlines Arena in Miami.
Doug Benc/Getty Images

Steph Curry’s buzzer-beating three-pointer from Game 2 of the NBA Finals has been relived millions of times on Instagram. But not on the Golden State Warriors official account. Or ESPN’s. Or TNT’s for that matter. Instead, the clip blew up on the account called House of Highlights, which has some 9.3 million followers. House of Highlights is doing something that social media managers at major sports networks may be kicking themselves for not doing first. It’s posting highlights from sports, both professional and amateur, all day, every day. Omar Raja started House of Highlights as a way to keep up with his favorite basketball star, LeBron James. He talked about it with Marketplace Tech host Molly Wood. (06/06/2018)

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