Jul 18, 2018

How to be a social media star for a living

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Research from Google says 70 percent of teenage YouTube subscribers say they relate more to online creators than traditional celebrities. According to the research firm L2, 70 percent of companies use social media influencers to market products. As part of…

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How to be a social media star for a living

Jul 18, 2018
"As influencers, we are walking ad space," Troy Solomon says.
YouTube displayed a giant play button with the names of creators chosen to work with the company at VidCon.
(Marketplace/ Eve Troeh)

Research from Google says 70 percent of teenage YouTube subscribers say they relate more to online creators than traditional celebrities. According to the research firm L2, 70 percent of companies use social media influencers to market products. As part of our series on the creator economy, Marketplace Tech host Molly Wood talked to Troy Solomon, who has more than 45,000 Instagram followers for his verified account A Bear Named Troy. (07/18/2018)

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