The creator economy is turning to the sharing economy for camera gear
At the heart of the creator economy is video, whether it's YouTube videos in a home studio or online documentaries or social videos. And, at some point, everybody realizes you can only do so much on a phone. But high-end digital cameras and proper audio gear are expensive and in the past were made more for moviemaking than for creating short, shareable web videos. Enter Kristina Budelis, co-founder and president of KitSplit, a startup that got $2 million in funding earlier this year. It lets creators and businesses who own camera and audio gear rent it out to others. Molly Wood talks with Budelis about how the creator economy is even changing how manufacturers make their stuff.
Today's show is sponsored by the University of Florida Warrington College of Business and the Michigan Economic Development Corporation.
At the heart of the creator economy is video, whether it’s YouTube videos in a home studio or online documentaries or social videos. And, at some point, everybody realizes you can only do so much on a phone. But high-end digital cameras and proper audio gear are expensive and in the past were made more for moviemaking than for creating short, shareable web videos. Enter Kristina Budelis, co-founder and president of KitSplit, a startup that got $2 million in funding earlier this year. It lets creators and businesses who own camera and audio gear rent it out to others. Molly Wood talks with Budelis about how the creator economy is even changing how manufacturers make their stuff.
Today’s show is sponsored by the University of Florida Warrington College of Business and the Michigan Economic Development Corporation.
Stories You Might Like
The future of this podcast starts with you.
Every day, the “Marketplace Tech” team demystifies the digital economy with stories that explore more than just Big Tech. We’re committed to covering topics that matter to you and the world around us, diving deep into how technology intersects with climate change, inequity, and disinformation.
As part of a nonprofit newsroom, we’re counting on listeners like you to keep this public service paywall-free and available to all.
Support “Marketplace Tech” in any amount today and become a partner in our mission.
