Aug 14, 2018

Can the "creator economy" survive if creators are all broke?

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The “creator” economy is made up of companies that host platforms, of social media, of marketing dollars, and of course, the talent uploading and sharing their music, comedy, photographs, and videos. Some of those creators make a living, but most of them don't. Gaby Dunn knows first-hand the emotional rollercoaster of the creator economy; of never being sure if her videos or other work will pay off by the time rent is due. And that's despite being a proven online success. Dunn has translated her online presence into a podcast, several book deals, and also a career as a prolific screenwriter, editor, actor, and comedian. We talk with her about what it means to make a career as a "creator," even though she's not a huge fan of the term. (08/14/2018)

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Can the creator economy survive if creators are all broke?

Aug 14, 2018
As platforms like YouTube and Instagram rake in money, the people who try to make a living uploading videos and pictures often struggle.
Audience engagement doesn't require tricks, just a few simple speaking strategies.
ERIC PIERMONT/AFP/Getty Images

The “creator” economy is made up of companies that host platforms, of social media, of marketing dollars, and of course, the talent uploading and sharing their music, comedy, photographs, and videos. Some of those creators make a living, but most of them don’t. Gaby Dunn knows first-hand the emotional rollercoaster of the creator economy; of never being sure if her videos or other work will pay off by the time rent is due. And that’s despite being a proven online success. Dunn has translated her online presence into a podcast, several book deals, and also a career as a prolific screenwriter, editor, actor, and comedian. We talk with her about what it means to make a career as a “creator,” even though she’s not a huge fan of the term. (08/14/2018)

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