Nov 13, 2017

11/13/2017: Hair extensions — an overlooked, billion-dollar market

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Businesses founded by women and people of color aren't just likely to have a diverse pool of employees — they might also be able to fill a gap in the market. Take Mayvenn, an e-commerce platform that allows hairstylists to sell hair extensions directly to their clients. Marketplace Tech host Molly Wood talked to its CEO, Diishan Imira, about the very lucrative market for hair products and how exactly his service works.

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A startup that's capitalizing on the untapped hair extensions market

Nov 13, 2017
Mayvenn, an e-commerce platform, allows stylists to sell the accessories directly to their clients.
Hair extensions and wigs are a $5 billion market in the U.S.
Miguel Mediina/AFP/Getty Images

Businesses founded by women and people of color aren’t just likely to have a diverse pool of employees — they might also be able to fill a gap in the market. Take Mayvenn, an e-commerce platform that allows hairstylists to sell hair extensions directly to their clients. Marketplace Tech host Molly Wood talked to its CEO, Diishan Imira, about the very lucrative market for hair products and how exactly his service works.

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