04/13/2018: When campaigns figured out the internet
Apr 13, 2018

04/13/2018: When campaigns figured out the internet

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This week Marketplace Tech has been focused on the data economy, and how the practice of trading our personal information for services evolved. The revelation that Facebook data was harvested by a political data analytics firm kicked off this conversation, but it’s important to note that politics has been involved with social media for a long time. And politicians have been experts at gathering data about us for even longer. Marketplace host Molly Wood spoke with Sunshine Hillygus, professor of political science and public policy at Duke University, about the entangled history of the web and politics. 

Segments From this episode

The Data Economy: Data-fueled politics

Apr 13, 2018
As the data economy grew, politicians took notice — and took your information.
Facebook founder and CEO Mark Zuckerberg testifies at a joint hearing of the Senate Committee on Commerce, Science and Transportation and Senate Judiciary Committee  about Facebook on Capitol Hill in Washington, D.C., on April 10.
JIM WATSON/AFP/Getty Images

This week Marketplace Tech has been focused on the data economy, and how the practice of trading our personal information for services evolved. The revelation that Facebook data was harvested by a political data analytics firm kicked off this conversation, but it’s important to note that politics has been involved with social media for a long time. And politicians have been experts at gathering data about us for even longer. Marketplace host Molly Wood spoke with Sunshine Hillygus, professor of political science and public policy at Duke University, about the entangled history of the web and politics. 

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