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02/21/2018: Watching the Olympics in 4K is almost as hard as winning a gold medal
Feb 21, 2018

02/21/2018: Watching the Olympics in 4K is almost as hard as winning a gold medal

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Watching the Olympics on your phone is great and all, but if you’ve spent a pretty penny on an ultra-high-definition TV, an iPhone probably won’t cut it. How, then, does one watch the winter games in glorious 4K? Well, it’s complicated. NBC is delivering 4K video of some events the day after they air, but that video is difficult to access even with the right TV and set-top box. Sam Machkovech wrote about this problem for Ars Technica. He spoke with Marketplace Tech host Molly Wood about the Olympic 4K rigmarole.  


Watching the Olympics on your phone is great and all, but if you’ve spent a pretty penny on an ultra-high-definition TV, an iPhone probably won’t cut it. How, then, does one watch the winter games in glorious 4K? Well, it’s complicated. NBC is delivering 4K video of some events the day after they air, but that video is difficult to access even with the right TV and set-top box. Sam Machkovech wrote about this problem for Ars Technica. He spoke with Marketplace Tech host Molly Wood about the Olympic 4K rigmarole.  

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