At the heart of every new business is its name — domain name, in fact. We might be a mobile internet kind of world, but the website is still king, and your URL still matters. Marketplace Tech host Molly Wood talks with Jen Sale, a domain broker for Evergreen, which specializes in acquiring and selling premium one-word domain sites, like robot-dot-com.
02/08/2018: Why you don’t want to be too clever with your URL

Lionel Bonaventure/AFP/Getty Images