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02/08/2018: Why you don’t want to be too clever with your URL

A woman looks at a webpage while connecting on the internet on March 15, 2013 in Paris.

Lionel Bonaventure/AFP/Getty Images

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At the heart of every new business is its name — domain name, in fact. We might be a mobile internet kind of world, but the website is still king, and your URL still matters.  Marketplace Tech host Molly Wood talks with Jen Sale, a domain broker for Evergreen, which specializes in acquiring and selling premium one-word domain sites, like robot-dot-com.  

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