Apr 1, 2021

WTO chief: Vaccines for all, or share your technology

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Ngozi Okonjo-Iweala, director general of the World Trade Organization, wants pharma giants to do more to support vaccine production for and in developing countries. Also, France will begin its third national pandemic lockdown on Saturday, shutting nonessential stores. And, is there a right way for companies to play an April Fools' Day prank?

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Should brands bother with April Fools' Day gags?

Apr 1, 2021
With high anxiety over the pandemic and rising levels of distrust with the media, is it worth it for companies to pull pranks?
Context for the jokes matters, says International Marketing Partners CEO Allyson Stewart-Allen.
lakshmiprasad S via Getty Images

The team

Nicole Childers Executive Producer
Victoria Craig Producer, BBC
Stephen Ryan Producer, BBC
Jonathan Frewin Producer, BBC
Daniel Shin Producer
Jay Siebold Engineer
Brian Allison Engineer
Alex Schroeder Digital producer
Meredith Garretson Producer
Erika Soderstrom Producer/Director